Microsoft

“Realizing Potential” campaign 2006

Animation Direction, Design, Animation

Claire Armstrong Parod and Joel Parod

Agency: McCann Erikson

Live Action: Anonymous Content

Animation Production: Z Animation

Claire and Joel had the opportunity to direct the animation for Microsoft’s Corporate Branding Campaign “Realizing Potential”, which was comprised of 6 spots and targeted for 32 countries around the world.

The commercials are a combination of sophisticated white line animation, directed by Claire Armstrong Parod and Joel Parod (Parodjects), and exquisitely shot live action, directed by Andrew Douglas (Anonymous). The animation may look hand drawn, but was actually all created digitally in a program called Mirage by Bauhaus.